Astra Guides - About us

—About Us

“

We help companies like yours achieve the maximum impact with their marketing.

Founder, Astra Guides

‍"Astra Guides" was inspired by seeking guidance from the sky instead of looking beneath one's feet.

Forever, humanity has sought guidance from the sky.

"Astra" is the Latin word for stars, the everlasting, accurate guidance available for everyone.

So, who are we?

We're here to offer better marketing for all the thoughtful leaders who feel disappointed with all the spam and hype and manipulation.

We want to spread the idea that there can be effective marketing that grows your business and maximizes profits while still being meaningful, respectful, and generous.

It's an invitation to let go of selfish hacks and shortcuts. And do marketing that inspires, educates, and serves people.

So that, in turn, they have a reason to get behind your brand, be loyal to it, and spread the word.
‍
We want to help you see how humans, your customers, interact with everything you do so that, when you implement your marketing, you get a much better ROI both in sales and customer enrollment.

About the founder

This is not just my story. It's a story of many others who choose to stand out in a world filled with noise and mediocrity.
‍
Starting as a dentist, I joyfully reveled in alleviating pain, transforming smiles, and helping patients live better. But the monotony of the daily routine and lack of passion made me bored to death and left me lifeless.

I faced a choice: continue to autopilot or make a change.
‍
So I deviated to medical device sales, where I learned the hustle—chasing everyone I could reach with calls, emails, and presentations. It was a disparate, stressful act in a system that focused only on sales targets. But as time passed, I realized that customers care about things more profound than presentations, promotions, features, and prices.
‍
Understanding this human connection led me to Marketing. And again, I found that some view Marketing as an opportunity to grow businesses meaningfully by connecting with and serving customers. Others see it as a way to interrupt random people to make a little more sales.
‍
In this transformative journey, I stumbled upon Seth Godin's Modern Marketing, which springs from building brands with empathy and humility and understanding what people truly want, how they decide, and, more importantly, what motivates them to spread an idea.
‍
My story with marketing is one of transformation. At first, I thought marketing was an interrupting race for awareness. But embracing Modern Marketing shifted my perspective to rise above the noise, focusing initially on the people who genuinely care, earning their trust through generosity and remarkability so that eventually, they enroll in the journey and voluntarily spread the idea to other people like them. Hence, helping the business thrive and build a winning brand.

You, too, will you continue being overwhelmed with all the shortcuts and hacks? Or will you join this revolutionary movement to create a brand that wins?

The world has changed. There is no place for the desperate interruption of random people—only generous respect for trusting customers. Let me help you build a remarkable brand that reserves a spot in tomorrow's world, delivers value that customers choose to pay extra for, and boosts your revenue sustainably beyond short-term bursts. Let's change the game.