Crystal clearing What your business stands for and Who it is for.

Clarifying your promise (offer) .. what your customers should expect from you each time.

Understanding your customers: Why they buy (or don’t) – How they think – Their worldview – all the way to identifying your customer personas.

Positioning your business as a service for your customers, so you stand out far from the desperate competition in a category of your own.

Defining your tribe, a culture of your very first customer group. We'll deliver them value, indulge them, and gain their trust so that they eventually become your die-hard fans who happily spread the word about you (the network effect).

Crafting your strategy statement to proudly tell the world who you.

Developing a pricing strategy that helps convey your value.

Getting the world to see you. Developing strategies for Advertising, Publicity, Testimonials, and Endorsements.

Setting your Brand marketing and Direct marketing strategies and budget.

Gaining customer enrollment to keep them loyal forever.

Crafting your compelling story that touches customers’ hearts, changes their minds, and gets them to buy.

Building remarkability into your business to give your customers the ultimate motive to spread the word about you.

Unleashing your idea virus to make your way from your die-hard fans to the larger masses in the market.

Leading the market to make a long-term impact and build the brand that makes you proud of the business and how you run it.