Old-School marketing is incapable of building brands or driving sales anymore.

Hype is annoying.
No one watches ads.
Spam goes silently to the junk mailbox.

And it's fair. Why?

Because we are tired.

Tired of being bombarded with hundreds of irrelevant ads.
Tired of 19683 emails occupying the space in the junk mailbox.
Tired of being told to buy stuff we don't care about.
Tired of interruption.

So we are deleting emails without reading them.
And skipping almost all of the ads.
And ignoring all the nonsense in LinkedIn messaging.

But we spend time checking what's new with the brands we love.
We trust the things our friends tell us about.
We happily buy what the people like us buy.

The time of advertise-to-sell is over.
It's the ideas-that-matter-spread era.
People online have choices.
Interrupting random people doesn't get them to buy what you sell anymore.
Make us CARE.

Be remarkable .. Insanely above all the desperate competition.
Assume a service posture instead of a salesmanship one.
Focus on earning trust, not money .. Money follows Trust.
Focus on earning 10 customers who eagerly tell everyone about you.
In the end, you only need a 1000 true fans.

The world has changed. There's no going back...
Only ideas that matter spread.
And only ideas that spread win.

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About the author

Passionate about Modern Marketing, Behavioral Economics, cultural shifts, and purposeful communication.
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My story with marketing is one of transformation, switching from the race for interruption to building remarkability, empathy, and humility towards the people who care, earning their trust, and giving them a motive to voluntarily spread the idea to other people like them (The Network Effect). Hence, building a brand that rises above the noise and grows sustainably.
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You, too, can stop feeling overwhelmed with hacks and shortcuts. Here's a chance to join this revolutionary movement. Change the game from desperately hustling to catch up with the competition to a remarkable brand that standouts in tomorrow's world, delivers value that customers choose to pay extra for, and boosts profits sustainably beyond the short-term bursts.