They make you feel like you need a 1,000,0000 followers to succeed.
But all you need is a 1000 true fans .. most businesses don't even need a 1000.
All you need is customers who truly care about what you make.
And eagerly tell the others about it.
Here's a strategic overlook of how you can do that:
The Brand-Building secret isn't really a secret.
You don't:
- need to be famous.
- need to be the next viral hit.
- need to draw everyone's attention.
- need a 1,000,0000 followers.
Instead:
- Think deeply about Who you seek to serve.
- And What change you seek to make.
- Do all the physical and emotional work that makes that change remarkable to them.
- Make a bold, emotionally-poking promise and do everything you can to deliver on it .. overdeliver on it.
- Gather around your idea the ones who care. And serve them with all your heart .. overwhelm them
- Ignore the non-believers for now.
- Concentrate all your efforts on the small audience that appreciates the value you create and doesn't waste your time negotiating the price.
- Shortly, they will be talking about your idea to everyone. Because talking about it makes them feel good.
- They will become the army that fights on your behalf, carrying your idea and running with it...
.. so much faster and further than any hacks or hype.
- They will bring along many others like themselves...
.. who spread the idea even more.
- And the snowball will keep growing as it moves forward.
Building empathy toward your people...
.. and remarkability in what you do...
.. feels like so much work.
But it will take you down a different path.
A path of a brand that stands so much higher above the mediocre crowd.
Are you copying the how-to hacks that everyone is copying?
Or building your own brand?
