Bad news first:

  • Brands do not happen by chance .. it takes intention and hard work to get people behind your idea .. no shortcuts.
  • You'll have to make big promises, too, and put in a persistent effort to deliver on those promises. If it doesn't touch hearts, there's no Brand.
  • Brand is so much more than a logo, or a design, or an ad campaign.
  • It's the sum total of everything you do. And you must start by putting together a long-term plan to sync all your efforts and put them in service of your Brand.
  • You'll have to have patience and endure the slow momentum in the beginning.
  • You'll lack the certainty and safety of doing things the regular (mediocre) way.
  • You'll be criticized.

Here is the good news:

  • Building a brand means you have a clear vision forward, know where to put the effort .. and enjoy it.
  • You'll never hustle, chase, or manipulate people to subscribe or buy.
  • You'll be searched for by name .. you won't have to invest much, if any, in things like SEO.
  • People who find you remarkable will come knocking on your door, not the opposite. Think of the lining up out of Apple Stores .. or out of that local bakery every morning.
  • You won't spend fortunes on advertising. Brand-building is free .. advertising is not.
  • You'll be famous, not to everyone, of course .. to the tribe, those who really care.
  • They will happily pay attention and grant you permission, welcoming you into their inboxes.
  • Your business will keep scaling because customers choose to pay extra, talk about you, and refer more people like themselves.
  • You'll be proud of what you've built.

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About the author

Passionate about Modern Marketing, Behavioral Economics, cultural shifts, and purposeful communication.
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My story with marketing is one of transformation, switching from the race for interruption to building remarkability, empathy, and humility towards the people who care, earning their trust, and giving them a motive to voluntarily spread the idea to other people like them (The Network Effect). Hence, building a brand that rises above the noise and grows sustainably.
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You, too, can stop feeling overwhelmed with hacks and shortcuts. Here's a chance to join this revolutionary movement. Change the game from desperately hustling to catch up with the competition to a remarkable brand that standouts in tomorrow's world, delivers value that customers choose to pay extra for, and boosts profits sustainably beyond the short-term bursts.